This week I embarked on an experiment to try and see if I could improve the number of people clicking on the ‘Zoom Image’ link that features underneath all product images on the product details page on the JJB Sports website. The Zoom link is a very common feature on ecommerce sites therefore, you’d expect
Continue reading Getting people to click the ‘Zoom Image’ link>
A month ago I wrote that little design changes can make a big difference to conversion and now here’s the conclusive proof.
Continue reading Proof that little design changes can make a big difference to conversion>
This week I discovered the John Lewis website and I must say it has mightily impressed me. The only thing that troubles me is the HTML/Javascript code lying beneath. Admittedly, isn’t as awful as some (we’ve all seen worse) it isn’t as forward thinking as the website would suggest. A quick View Source reveals the
Continue reading John Lewis – great fluid design pity about the tables>
Whenever I tell somebody in Manchester that I work in Wigan, they can’t fathom it. They think it’s such a long way to go to work everyday (despite the fact that many people make the reverse trip). For me, the task of designing websites and building them is really enjoyable so being given the opportunity
Continue reading Why I drive 35 miles every day to make websites>
In his article Good Designers Redesign, Great Designers Re-align Cameron Moll talked about not redesigning a site completely and certainly not just for aesthetically reasons but mroe a redesign (or realignment) should be done purely for the purpose of improving the goals of a website. Really small, some might say insignificant design changes can have
Continue reading Little design changes can make a big difference to conversion>
In my designs, I tend to use floats, as opposed to relative/absolute positioning, as I find it gives a design more power and a greater ability to scale vertically. When I first approached CSS I couldn’t for the life of me understand how floats worked. My main struggle was trying to comprehend why floating something