Every few months I receive an email newsletter from visitscotland.com, nothing unusual about that except that the email is always addressed from ‘Rebecca at VisitScotland’.
Category archives: Seo & Marketing
It seems you can’t move for beautifully designed ‘Coming Soon’ pages for web apps on the interwebs these days – so for my latest project I’m getting in on this design trend.
To try and increase sales and awareness at the JJB Sports website, I set about optimising the site for search engines and customers. The major success story was getting the site to the number 1 spot in Google (UK) for the keyword “nike trainers“. Here’s how I did it:
A month ago I wrote that little design changes can make a big difference to conversion and now here’s the conclusive proof.
The concept of good SEO is for your website to appear well in the natural rankings of Google/Yahoo/MSN/etc as opposed to the paid for listings (which cost money and don’t perform as well).
Let’s face it people, URLs need to be people and search-engine friendly; People need them as navigational aids and search engines love those keyword-laden pieces of loveliness.