Hugely popular web agency Blue Flavor, have this week released a redesign of their business website – blueflavor.com. It looks great but, it seems to be missing a couple of big things: 1: the company name in a prominent position and 2: a mini-description of what they do.
I don’t want to underestimate just how good I think this design looks visually – it’s really great but, surely they’re missing a trick by omitting this basic information from their homepage.
On the blog post announcing the redesign, Keith Robinson notes that clients were consulted and I don’t doubt they were and perhaps for their particular clients these issues are irrelevant but, in my experience most potential clients – upon seeing that website, they would ask two questions:
- Who is this company? or what does the blue leaf stand for?
- What does this company do?
Hell, the great big homepage picture isn’t even a link to the project that it represents. I think any non-web person viewing this site is going to get really confused.
Could it work?
There is the distinct possibility, that the lack of information on this site’s new homepage could perversely create interest and cause a potential client to investigate further – if that is the case then bravo to the Blue Flavor designers.
There is also the possibility that the due to (some of) Blue Flavor’s staff’s industry profiles, their core clients could be very clued-up on what they do and therefore don’t need it spelled out. Even if that is the case, I’d still like to have seen the words ‘Design for mobile and web‘ or similar in big letters towards the top of the page to avoid any confusion.