I live in Manchester, and I absolutely love it. I think it’s so great that loads of people should come and visit to see the city’s sights. So why does Manchester’s new tourism website visitmanchester.com not impress me in the slightest?
Continue reading visitmanchester.com – great idea, poor website>
A tip often mentioned for improving checkout drop-off rates is to remove distractions from the checkout process. Certain figures get bandied about for checkout drop-off rates from 60-90%. Every ecommerce site’s products and therefore, customers are different and so are their checkout processes, so it’s difficult to state what is the average complete rate for
Continue reading Ecommerce Conversion Tip: Remove distractions from the checkout process>
I can easily imagine myself becoming addicted to YouTube, quitting my job and spending the rest of my life watching fake amateur video blogs or kids robot dancing. In fact I’ve just spent that last 5 minutes watching a guy who took a picture of himself everyday for the past 6 years then spliced it
This week I embarked on an experiment to try and see if I could improve the number of people clicking on the ‘Zoom Image’ link that features underneath all product images on the product details page on the JJB Sports website. The Zoom link is a very common feature on ecommerce sites therefore, you’d expect
Continue reading Getting people to click the ‘Zoom Image’ link>
A month ago I wrote that little design changes can make a big difference to conversion and now here’s the conclusive proof.
Continue reading Proof that little design changes can make a big difference to conversion>
This week I discovered the John Lewis website and I must say it has mightily impressed me. The only thing that troubles me is the HTML/Javascript code lying beneath. Admittedly, isn’t as awful as some (we’ve all seen worse) it isn’t as forward thinking as the website would suggest. A quick View Source reveals the
Continue reading John Lewis – great fluid design pity about the tables>