This week, my work for our top secret web app, has mainly revolved around caching. This is work I really enjoy. I can sense the user experience of future customers improving each time I create a useful cache of information that speeds up a page’s load time.
Continue reading Caching PHP objects: how to do it in 4 easy steps>
Hugely popular web agency Blue Flavor, have this week released a redesign of their business website – blueflavor.com. It looks great but, it seems to be missing a couple of big things: 1: the company name in a prominent position and 2: a mini-description of what they do.
A month ago I wrote that little design changes can make a big difference to conversion and now here’s the conclusive proof.
Continue reading Proof that little design changes can make a big difference to conversion>
For the most part football (Americans, read soccer) websites are some of the worst I’ve seen from professional organisations. The obvious reason for their appalling nature is that the people in charge have little knowledge of what makes a good information-based website. Certainly the web design agencies they hire seem to have no clue whatsoever.
Having a website that is little more than a splash page which offers visitors a choice of an online store or an instore-offers-website is a colossal mistake in web design.
Continue reading Ecommerce Mistakes: Having a separate online store & an instore website>
Google Analytics is good and it’s free so it’s double-plus-good. The things that can be measured include the drop-off rates for your checkout process, revenue by source (e.g. which website has sent you the most money).
Continue reading Finding your website’s usability errors with Google Analytics>