A month ago I wrote that little design changes can make a big difference to conversion and now here’s the conclusive proof.
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Category archives: Ecommerce
John Lewis – great fluid design pity about the tables
This week I discovered the John Lewis website and I must say it has mightily impressed me. The only thing that troubles me is the HTML/Javascript code lying beneath. Admittedly, isn’t as awful as some (we’ve all seen worse) it isn’t as forward thinking as the website would suggest. A quick View Source reveals the
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Ecommerce Mistakes: Having a separate online store & an instore website
Having a website that is little more than a splash page which offers visitors a choice of an online store or an instore-offers-website is a colossal mistake in web design.
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