To try and increase sales and awareness at the JJB Sports website, I set about optimising the site for search engines and customers. The major success story was getting the site to the number 1 spot in Google (UK) for the keyword “nike trainers“. Here’s how I did it:
Continue reading Getting to number 1 in Google: An SEO case study>
A month ago I wrote that little design changes can make a big difference to conversion and now here’s the conclusive proof.
Continue reading Proof that little design changes can make a big difference to conversion>
Having a website that is little more than a splash page which offers visitors a choice of an online store or an instore-offers-website is a colossal mistake in web design.
Continue reading Ecommerce Mistakes: Having a separate online store & an instore website>
Google Analytics is good and it’s free so it’s double-plus-good. The things that can be measured include the drop-off rates for your checkout process, revenue by source (e.g. which website has sent you the most money).
Continue reading Finding your website’s usability errors with Google Analytics>