No, you are not seeing things. Yes, I have redesigned and it is bright yellow.
Okay, let’s discuss the yellow. After all, it’s the yellow that is blinding you right now. So why have I created a bright yellow website?
I wanted a minimalist look; something that promoted my content above all else. I could have made the site all white but that wouldn’t have looked any different to any other sites.
Black on yellow is easy to read whereas, if I’d have chosen another colour for the background e.g. blue, green or red it wouldn’t have been as readable.
Breaking my own rules
I hate it when blogs produce a redesign that:
- is completely different to the previous design
- hasn’t been properly tested in all browsers
- are pretentious
- aren’t right for the intended audience
I’ve broken all my own (above) rules. Luckily, I’m a renowned hypocrite amongst my friends anyway so it’s all good.
Broken rule 1: Realign, don’t redesign
I completely rebranded this blog because as I was upgrading (my horrifically) out-of date WordPress it seems a good idea to rid all of the code bloat I’d put in my own template.
I’ve been trying to redesign this site for a while – preferably using my new free WordPress theme ‘Dylan’ and after many failed attempts I struck upon this idea and fell in love with it. I put business sense aside and ran with it.
my readership is quite low, and my brand isn’t fully established so I felt I could get any with this massive change.
Simplebits is the best blog (in my opinion) that realigns instead of redesigns. Each design iteration merely enhances the design and maintains the feel of the previous design. Simplebits has a huge readership and so the redesign method they use never alienate their audience.
Broken rule 2: Test in all browsers before launch
I couldn’t be bothered to test properly. This probably looks crap in IE6 and 7 and I will fix it but, I have to redesign my site around my day job and freelance gigs so I am extremely time limited. This is such bad practice, that I can’t recommend enough that you don’t follow my lead here.
Broken rule 3: Don’t create a pretentious design
This design is black and yellow and nothing else. It couldn’t be more pretentious if it tried, but then the site is called ‘<img /> is everything’ as opposed to ‘Image is Everything’. It’s also massively pretentious to have a website called ‘image is everything’ that features no images on the homepage.
So why have I broken this rule?
I hope this website is yellow enough to stand out from the crowd of other blogs and may lead to more people subscribing. That’s the theory.
Broken rule 4: Create a site that works for your target audience
I haven’t tested this site with any of my target audience, I haven’t got their opinions rather I’ve just done it for myself because I will look at this site more than any other person and so, I’ve created something I would like to look at – it is purely self-indulgent. My audience, will probably be shocked to see an all yellow website – and potential customers will undoubtedly be put off.
Is this a bad thing? Well yes and no. Yes, it will scare off potential business but at the same time it may scare off the clients that I don’t necessarily want to work with.
Do you like the new design, do you hate it, or are you indifferent? Let me know.