Whenever I am about to launch a new website or relaunch an existing website, there are several steps that I always take to ensure a smooth process:
Tag archives: seo
To try and increase sales and awareness at the JJB Sports website, I set about optimising the site for search engines and customers. The major success story was getting the site to the number 1 spot in Google (UK) for the keyword “nike trainers“. Here’s how I did it:
The concept of good SEO is for your website to appear well in the natural rankings of Google/Yahoo/MSN/etc as opposed to the paid for listings (which cost money and don’t perform as well).
Let’s face it people, URLs need to be people and search-engine friendly; People need them as navigational aids and search engines love those keyword-laden pieces of loveliness.