To try and increase sales and awareness at the JJB Sports website, I set about optimising the site for search engines and customers. The major success story was getting the site to the number 1 spot in Google (UK) for the keyword “nike trainers“. Here’s how I did it:
Tag archives: clean URLs
Let’s face it people, URLs need to be people and search-engine friendly; People need them as navigational aids and search engines love those keyword-laden pieces of loveliness.