Google Analytics, my favourite (free) web stats package is to undergo a major redesign. Hooray.
This is fantastic news. I love Google Analytics, I think it’s a great piece of arsenal for any website but, I can fully appreciate that for new users it can be massively overwhelming.
There’s a serious lack of blogs out there writing about it so, it’s difficult to send our clients anywhere to read up on Google Analytics. In fact, I often find it my job to talk clients through the process of signing up, logging in and trying to make sense of their stats – it’s a laborious task that I only mildy enjoy.
Here’s hoping the new design (which you can see in this demo video) makes the software more intuitive.