Having a website that is little more than a splash page which offers visitors a choice of an online store or an instore-offers-website is a colossal mistake in web design.
In my time, I’ve read quite a few computing text books but this is undoubtedly my favourite.
Google Analytics is good and it’s free so it’s double-plus-good. The things that can be measured include the drop-off rates for your checkout process, revenue by source (e.g. which website has sent you the most money).
This is a new blog, and it seems only fair to kick-off with a brief intro of what this site is about.
… is the new home of me, Phil Thompson. I’m a UK Web developer/designer living in Manchester and currently working in Wigan for JJB Sports.
Let’s face it people, URLs need to be people and search-engine friendly; People need them as navigational aids and search engines love those keyword-laden pieces of loveliness.