YouTube is brilliant

I can easily imagine myself becoming addicted to YouTube, quitting my job and spending the rest of my life watching fake amateur video blogs or kids robot dancing. In fact I’ve just spent that last 5 minutes watching a guy who took a picture of himself everyday for the past 6 years then spliced it

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Getting people to click the ‘Zoom Image’ link

This week I embarked on an experiment to try and see if I could improve the number of people clicking on the ‘Zoom Image’ link that features underneath all product images on the product details page on the JJB Sports website. The Zoom link is a very common feature on ecommerce sites therefore, you’d expect

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Proof that little design changes can make a big difference to conversion

A month ago I wrote that little design changes can make a big difference to conversion and now here’s the conclusive proof.

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John Lewis – great fluid design pity about the tables

This week I discovered the John Lewis website and I must say it has mightily impressed me. The only thing that troubles me is the HTML/Javascript code lying beneath. Admittedly, isn’t as awful as some (we’ve all seen worse) it isn’t as forward thinking as the website would suggest. A quick View Source reveals the

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Why I drive 35 miles every day to make websites

Whenever I tell somebody in Manchester that I work in Wigan, they can’t fathom it. They think it’s such a long way to go to work everyday (despite the fact that many people make the reverse trip). For me, the task of designing websites and building them is really enjoyable so being given the opportunity

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