Web analytics

This is an unprecedented time for commerce. Modern businesses, with the aid of web analytics, can see how people are using their websites and make valuable profit-increasing changes based on the statistics they see.

Phil has done a lot of work with Google Analytics (GA) and he could work with your business to help you maximise GA’s potential and interpret the results it produces for you - which can be confusing for a novice user.

Why not read these articles, about how Phil increased JJB Sports Plc’s online conversion rates/profitability simply by analysing how customers were using the JJB website and improving their experiences:

• Finding your website’s usability errors with Google Analytics
• Proof that little design changes can make a big difference to conversion

Not tracking your website visitors? Phil can get you started ASAP.