Email Campaigns
When I first started at JJB Sports, they didn’t send out emails to customers and I had little experience of creating designs specific to emails.
Women’s sumwmerwear, Women’s fitness 2006, Puma Since 48
Fortunately, email design was an area I really enjoyed. I found it really easy to take elements of design from JJB’s printed brochures (created by a fantastic inhouse design team) and repackage them into a smart-looking emails carrying the right balance between text and imagery.
Prior, to JJB employing a full-time E-Customer Relations Manager, I also used to create a lot of the email copy along with the design.
Women’s Summerwear
This womenswear email was designed to create a ‘cool’ identity for the clothing range on sale. As JJB Sports is often more associated with low prices than style it was felt important that the email campaign should try to make the product look fresh and exciting.
The email used a successful mixture of HTML with CSS and tables. Although tables are frowned upon in website design, they are deemed more necessary in email design - where complex CSS floats can create catastrophic errors in certain email clients.
Womens Fitness
A very similar design to the above Women’s Summerwear email, this email campaign was built in conjunction with the new E-Customer Relations Manager and was all the better for it. I picked the header image and the background colours and the copy was written by her plus the actual email HTML/CSS was built by her based on my previous template.
It may seem a little strange to place in my portfolio a piece of work that has jointly carried out by another person, but the reason why I feel this is important is that it shows how easy my template and design was to change by another person in order to meet a slightly different criteria.
Puma Since 48 Womenswear Range
Proving that my abilities stretch to more than one email template design, I created this design for a new Range of Puma clothing. Although this design looks good, it didn’t perform too greatly. My suspicions are, that because this wasn’t as product-focused as other campaigns, it suffered as a result.
Whilst at JJB, I discovered something about email campaigns. By putting the email campaigns linked via the website we not only encouraged more people to sign up but also got great results in SEO as the email campaigns were indexed by search engines. We are able to see sales obtained via these email campaigns, months after the emails has been sent, thanks to Google Analytics.
Important note: These email designs are all based upon the art direction of offline printed brochures/posters created by the talented designers at JJB Sports. I am in no way claiming credit for their great work, but merely showcasing how I took their imagery and designs and turned them into great email campaigns.