The idea behind changing the device image based upon the device the user is using is admittedly gimmicky. The thought process is that someone using say an iPad might feel more connected if the screenshot shown to them is the same device that they are using. I wouldn’t necessarily agree that this is changing the content as the screenshot is the same it’s merely the decorative surround of the device that has been changed.

There’s definitely the argument that the sight of an Apple device may putt off some people who may feel that the product isn’t for them or that the product is an piece of Apple only software as opposed to a web app which it is.

Some people would also balk at the Mac-centric visuals, for what is a web app rather than an OS X app, but as far as I’m concerned, the more Mac the better :-)

Often projects I work on involve another person – usually a designer. In fact, most of my work involves designers approaching me with a design already in mind.

Whilst I am comfortable doing design work, sometimes my design style does not match the client’s requirements – in situations like that it is best for the project to enlist the help of a designer who I feel can match what the client is seeing in their heads.

I’m interested to know if you often get a third party involved in your projects (in this case WAL) and why you didn’t feel you could manage the design by yourself? Cheers.