Introducing a new Ecommerce platform, Cart45
After what seems like an age of hardwork, this week sees the launch of the ‘top secret’ web app. It’s an easy to use ecommerce system called Cart45.
Archive for the ‘Ecommerce’ Category
Getting to number 1 in Google: An SEO case study
To try and increase sales and awareness at the JJB Sports website, I set about optimising the site for search engines and customers. The major success story was getting the site to the number 1 spot in Google (UK) for the keyword “nike trainers“. Here’s how I did it:
5 eBay selling tips
The following 5 eBay selling tips have done good by me over the years whilst selling items on eBay and they’ve often contributed to me generating higher final selling prices on my eBay auctions.
1. Be as descriptive as possible
Ensure you give as much information as possible to potential buyers. Some eBayers will ask you questions if they don’t see the answers they crave but most won’t and that majority won’t bid on your item either. I often copy the sales copy from another seller’s item if I intend to sell a similar item - only if it has achieved the price that I want.
Why are ticket selling websites so poor?
This Sunday morning saw us jaunting to the easyInternet opposite Tottenham Court tube station for the mission of obtaining Glastonbury tickets. I love going to see bands but I despise giving my money + extortionate booking fee + high postage price (or in some cases you have to pay to have the tickets emailed to you and printed with your own ink!!!!)
Ecommerce Conversion Tip: Remove distractions from the checkout process
A tip often mentioned for improving checkout drop-off rates is to remove distractions from the checkout process.
Certain figures get bandied about for checkout drop-off rates from 60-90%. Every ecommerce site’s products and therefore, customers are different and so are their checkout processes, so it’s difficult to state what is the average complete rate for an online checkout. The best solution is to monitor what drop-off rate and then try to improve it.
Getting people to click the ‘Zoom Image’ link
This week I embarked on an experiment to try and see if I could improve the number of people clicking on the ‘Zoom Image’ link that features underneath all product images on the product details page on the JJB Sports website.
The Zoom link is a very common feature on ecommerce sites therefore, you’d expect it to be highly used by the general public. I monitor everything on site with Google Analytics and I can tell you that less than 0.5% of people on the JJB site either click the zoom image text link below the image or the click the actual image.
Proof that little design changes can make a big difference to conversion
A month ago I wrote that little design changes can make a big difference to conversion and now here’s the conclusive proof.
John Lewis - great fluid design pity about the tables
This week I discovered the John Lewis website and I must say it has mightily impressed me. The only thing that troubles me is the HTML/Javascript code lying beneath.
Admittedly, isn’t as awful as some (we’ve all seen worse) it isn’t as forward thinking as the website would suggest. A quick View Source reveals the culprit… Microsoft Visual Studio.NET 7.0
Ecommerce Mistakes: Having a separate online store & an instore website
Having a website that is little more than a splash page which offers visitors a choice of an online store or an instore-offers-website is a collossal mistake in web design. This is a mistake that we’ve made at work, but have recently rectified. This is also a mistake that quite alot of UK (newly-online) retailers make - especially our competitors. Read the rest of this entry »