Google Analytics is good and it’s free so it’s double-plus-good. The things that can be measured include the drop-off rates for your checkout process, revenue by source (e.g. which website has sent you the most money).
Posts Tagged ‘usability’
Usability Testing – the Examples
Yesterday, I briefly talked about the theory behind the testing I carried out for my degree project on CMS. Today I’ll mention the specific problems I found and how I counteracted them.
Usability Testing – the Theory
Recently I’ve just come through some thorough usability testing for my degree’s major project. Here I’ll cover the theory and tomorrow I’ll talk about some of the specific problems I encountered with Content Management Systems.
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