An essential checklist for launching a new website
Whenever I am about to launch a new website or relaunch an existing website, there are several steps that I always take to ensure a smooth process:
Posts tagged ‘seo’
Getting to number 1 in Google: An SEO case study
To try and increase sales and awareness at the JJB Sports website, I set about optimising the site for search engines and customers. The major success story was getting the site to the number 1 spot in Google (UK) for the keyword “nike trainers“. Here’s how I did it:
What is Search Engine Optimisation (SEO) and how can it be achieved
The concept of good SEO is for your website to appear well in the natural rankings of Google/Yahoo/MSN/etc as opposed to the paid for listings (which cost money and don’t perform as well).
Creating People friendly URLs using PHP and MYSQL
Let’s face it people, URLs need to be people and search-engine friendly; People need them as navigational aids and search engines love those keyword-laden pieces of loveliness.
