Posts Tagged ‘google analytics’

An essential checklist for launching a new website

Whenever I am about to launch a new website or relaunch an existing website, there are several steps that I always take to ensure a smooth process:

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Proof that little design changes can make a big difference to conversion

A month ago I wrote that little design changes can make a big difference to conversion and now here’s the conclusive proof.

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Finding your website’s usability errors with Google Analytics

Google Analytics is good and it’s free so it’s double-plus-good. The things that can be measured include the drop-off rates for your checkout process, revenue by source (e.g. which website has sent you the most money).

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