Every few months I receive an email newsletter from visitscotland.com, nothing unusual about that except that the email is always addressed from ‘Rebecca at VisitScotland’.
Archive for the ‘Seo & Marketing’ Category
You are currently browsing the archives for the Seo & Marketing category.
Coming soon
It seems you can’t move for beautifully designed ‘Coming Soon’ pages for web apps on the interwebs these days – so for my latest project I’m getting in on this design trend.
Getting to number 1 in Google: An SEO case study
To try and increase sales and awareness at the JJB Sports website, I set about optimising the site for search engines and customers. The major success story was getting the site to the number 1 spot in Google (UK) for the keyword “nike trainers“. Here’s how I did it:
Proof that little design changes can make a big difference to conversion
A month ago I wrote that little design changes can make a big difference to conversion and now here’s the conclusive proof.
What is Search Engine Optimisation (SEO) and how can it be achieved
The concept of good SEO is for your website to appear well in the natural rankings of Google/Yahoo/MSN/etc as opposed to the paid for listings (which cost money and don’t perform as well).
Creating People friendly URLs using PHP and MYSQL
Let’s face it people, URLs need to be people and search-engine friendly; People need them as navigational aids and search engines love those keyword-laden pieces of loveliness.
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