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	<title>&#60;img /&#62; is Everything &#187; Business</title>
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	<link>http://imgiseverything.co.uk</link>
	<description>Manchester web designer Phil Thompson</description>
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		<title>Tracking leads</title>
		<link>http://imgiseverything.co.uk/articles/tracking-leads/</link>
		<comments>http://imgiseverything.co.uk/articles/tracking-leads/#comments</comments>
		<pubDate>Fri, 25 Nov 2011 15:25:06 +0000</pubDate>
		<dc:creator>Phil Thompson</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[data analysis]]></category>
		<category><![CDATA[leads]]></category>

		<guid isPermaLink="false">http://imgiseverything.co.uk/?p=5098</guid>
		<description><![CDATA[Last month (October 2011) I made a decision: I was going to start tracking business leads. The idea being that this would help me to see how business was doing in the future. Also I like looking at stats so it&#8217;s all win as far as I am concerned. There were two more reasons for [...]]]></description>
			<content:encoded><![CDATA[<p>Last month (October 2011) I made a decision: I was going to start tracking business leads. The idea being that this would help me to see how business was doing in the future. Also I like looking at stats so it&#8217;s all win as far as I am concerned.</p>
<p><span id="more-5098"></span></p>
<p>There were two more reasons for checking leads:</p>
<ol>
<li>I seemed to be getting an unusual amount of leads last month and I wanted to qualify if that was true or not</li>
<li>I wanted to track where leads were coming from and what types of leads were most likely to turn into actual paying jobs</li>
</ol>
<h2>1 The number of leads</h2>
<p>At some point last month, Google rejigged something and all of a sudden this website seemed to be ranking very highly for search terms like &#8216;Freelance WordPress Developer Manchester&#8217;, &#8216;Freelance Web Designer Manchester&#8217; and some more too.</p>
<p>It felt like I was getting a lot more leads than usual, but as I&#8217;d never tracked leads before I wasn&#8217;t entirely sure if that was true. After speaking to my lodger, who is an Architect, about this he told me that one of the architectural practices he&#8217;d worked for had tracked their leads in particular to find out:</p>
<ul>
<li>where they came from</li>
<li>the likelihood of them turning into jobs</li>
<li>the likely value of the potential job</li>
</ul>
<p>Each year the practice would look back over these leads to see if business was picking up, declining or the staying the same. Obviously that data would have to be correlated against profit/turnover.</p>
<h2>2 The useful of leads</h2>
<p>I also wanted to track which types of leads where useful and which weren&#8217;t. I suspected that a lot of the new leads coming from Google &#8211; which were consuming quite a large portion of my time &#8211; were pretty unlikely to turn into paying jobs. Rather they were people looking to get a quick price quote that they would never respond to.</p>
<h2>Findings summary</h2>
<p>In October 2011 I had 25 leads. 6 of which have turned into definite jobs (2 more are 90% certain to start next month).</p>
<p>Of those 6 definite jobs, all of them came from either referrals or existing clients requiring new work. None of the cold calls/emails that came through turned into jobs &#8211; not even close.</p>
<p>In November 2011, I had 23 leads which have so far developed into zero paying jobs &#8211; but with 3 or 4 on the horizon which may turn into proper gigs (guess where they came from: yes, you&#8217;re right &#8211; existing clients). Note: The zero figure in November is misleading because jobs can often take over a month from initial contact to a price/spec being agreed.</p>
<p>I&#8217;m not 100% sure what this tells me at the moment, probably that October/November were gigantic months in terms of leads and that I spend far too much time being nice and responding to enquiries from people who will never progress to becoming a paying client. I will continue to track leads and continue to report back on my findings on this blog &#8211; hopefully with some very interesting stats and graphs too.</p>
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		<title>New tools</title>
		<link>http://imgiseverything.co.uk/articles/new-tools/</link>
		<comments>http://imgiseverything.co.uk/articles/new-tools/#comments</comments>
		<pubDate>Mon, 10 Oct 2011 16:13:35 +0000</pubDate>
		<dc:creator>Phil Thompson</dc:creator>
				<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://imgiseverything.co.uk/?p=5071</guid>
		<description><![CDATA[One of things, I always said to myself as an employee, was that if I was ever the boss, everyone I employed would have top of the range equipment &#8211; and not have to struggle by on old machines and archaic software. However, when I became the boss, it became really hard to justify the [...]]]></description>
			<content:encoded><![CDATA[<p>One of things, I always said to myself as an employee, was that if I was ever the boss, everyone I employed would have top of the range equipment &#8211; and not have to struggle by on old machines and archaic software.</p>
<p><span id="more-5071"></span></p>
<p>However, when I became the boss, it became really hard to justify the expense of a new machine to myself. But after recently <a href="http://imgiseverything.co.uk/articles/new-mount-street-office/">moving into a new office</a> and saying to myself for the past 6 months that my current machine wasn&#8217;t quick enough, I actually bit the bullet and bought myself a new 27 inch iMac &#8211; not quite the top spec model but pretty close.</p>
<div id="attachment_5072" class="wp-caption aligncenter" style="width: 590px"><img src="http://imgiseverything.co.uk/wp-content/uploads/2011/10/desktop-580x433.jpg" alt="" title="desktop" width="580" height="433" class="size-medium wp-image-5072" /><p class="wp-caption-text">My desktop - complete with new iMac</p></div>
<h2>The difference</h2>
<p>Now, I can open a gigantic Photoshop file and not have my machine crawl. I can also boot up Windows 7 in VMWare Fusion to test in Internet Explorer and still be able to run other programs. Denying myself the best tools to do the best job was a mistake &#8211; okay it was a mistake and had I been the employee I&#8217;d have been very annoyed at my boss for making me work a out-of-date machine for so long.</p>
<h2>The business case for a desktop machine</h2>
<p>One of the reasons I held off getting the new machine was because I wasn&#8217;t sure if getting a desktop based machine was the right move. After all, my work used to be primarily on site hence the need for a laptop but gradually over the last 12 months I have done less and less onsite work and when I thought about it, it seemed silly to be using a less powerful machine (i.e. the macbook) for my day to day work just in case I got an onsite job one day in the future.</p>
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		<title>Cashflow: the hidden killer for freelancers</title>
		<link>http://imgiseverything.co.uk/articles/cashflow-the-hidden-killer/</link>
		<comments>http://imgiseverything.co.uk/articles/cashflow-the-hidden-killer/#comments</comments>
		<pubDate>Fri, 16 Sep 2011 14:38:36 +0000</pubDate>
		<dc:creator>Phil Thompson</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[cashflow]]></category>
		<category><![CDATA[invoices]]></category>
		<category><![CDATA[money]]></category>

		<guid isPermaLink="false">http://imgiseverything.co.uk/?p=5043</guid>
		<description><![CDATA[I&#8217;ve been a fulltime freelancer for over three years and in that time, I&#8217;ve changed from being quite shy about the topic of money and charging clients to being very upfront and realistic but one of the hardest concepts is still cashflow management. No-one ever really talks to you about cashflow before you go freelance [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve been a fulltime freelancer for over three years and in that time, I&#8217;ve changed from being quite shy about the topic of money and charging clients to being very upfront and realistic but one of the hardest concepts is still cashflow management.</p>
<p><span id="more-5043"></span></p>
<p>No-one ever really talks to you about cashflow before you go freelance and whenever I&#8217;ve worked onsite at agencies, the attitude from some inhouse developers is that freelancers are coining it in and whilst it is true that you can make more more by freelancing the fact that your cashflow is so up and down means that if can rarely feel that way.</p>
<p>In fact, I&#8217;ve met lots of people on the cusp of going freelance who haven&#8217;t saved up at all and haven&#8217;t realised that they&#8217;re first freelance payment may be month&#8217;s away.</p>
<h2>My revenue and expenses for the past 3 tax years</h2>
<div id="attachment_5046" class="wp-caption aligncenter" style="width: 590px"><img class="size-medium wp-image-5046" title="Cashflow for 2011-2012 (so far)" src="http://imgiseverything.co.uk/wp-content/uploads/2011/09/2011-2012-580x235.png" alt="" width="580" height="235" /><p class="wp-caption-text">Cashflow for 2011-2012 (so far)</p></div>
<div id="attachment_5045" class="wp-caption aligncenter" style="width: 590px"><img class="size-medium wp-image-5045" title="Cashflow for 2010-2011" src="http://imgiseverything.co.uk/wp-content/uploads/2011/09/2010-2011-580x217.png" alt="" width="580" height="217" /><p class="wp-caption-text">Cashflow for 2010-2011</p></div>
<div id="attachment_5044" class="wp-caption aligncenter" style="width: 590px"><img class="size-medium wp-image-5044" title="Cashflow for 2009-2010" src="http://imgiseverything.co.uk/wp-content/uploads/2011/09/2009-2010-580x237.png" alt="" width="580" height="237" /><p class="wp-caption-text">Cashflow for 2009-2010</p></div>
<p>See those big green spikes. They&#8217;re the good times. They represent the fruition of month&#8217;s of hard work; times when I went for celebratory meals at (slightly) expensive restaurants with people I loved. However, those green troughs represent some of the worst moment&#8217;s of my life; times when I was working really hard but knowing I would not receive a penny for months to come; times when I was buying smartprice beans in ASDA and wondering if I&#8217;d be able to pay the mortgage that month.</p>
<h2>Payment terms</h2>
<p>Most companies have payment terms of 30 days. That means, that 30 days after you complete the job you get paid. If the job takes one month then this means you get paid a full two months after starting the job. Some businesses have payment terms of 45 days, 60 days or more and honestly, if you can avoid working for these guys then do.</p>
<p>However, if you can negotiate them down to 30 days or lower than that&#8217;s great and, yes, it can be done because I have done it with some of Manchester&#8217;s most notorious agencies.</p>
<p>In reality 30 day terms means, that after 30 days their accounts dept will tell you:</p>
<ul>
<li>they never received the invoice or they lost it so you need to resend it</li>
<li>you just missed the payment run but there&#8217;s another one in 30 days</li>
<li>the guy who pays the invoices is on holiday this week and will be back in next week</li>
</ul>
<p>It&#8217;s important to remind accounts people at least a week before your invoice is due so those excuses don&#8217;t get trotted out on the day the invoice is due.</p>
<h2>Improving cashflow</h2>
<p>One of the ways that I&#8217;ve attempted to try and sort out my cashflow is to start taking upfront payments of (usually) 50% for larger scale jobs &#8211; that is to say jobs that will take a month or longer. In fact, when working with direct clients I try to do this for all jobs regardless of size/duration.</p>
<p>Also, I try to request payment terms of 15 days maximum. A lot of the time, I have no say over this as clients often dictate the payment terms and don&#8217;t allow me to shorten them but, sometimes, as mentioned previously, they do so it&#8217;s always worth trying.</p>
<p>If I work with digital agencies for day-rate priced projects spanning months then I often ask to invoice at the end of every month. When I first started out I&#8217;d wait until the end of a 3 month project then invoice &#8211; which was stupid.</p>
<p>The other way to manage cashflow is to maintain a sizeable cash reserve in my business bank account. Personally, I try to keep 3 month&#8217;s minimal pay in there at all times so I can survive for 3 months if the worst (or let&#8217;s face it the usual) happens. Of course, doing this means I&#8217;m constantly squirrelling away money as opposed to spending it on anything. My bank manger probably loves me.</p>
<h2>Good clients</h2>
<p>There are some direct clients and digital agencies who are fantastic payers. These people pay on time without have to be strong-armed or sweet-talked into doing so. In return, they get first refusal on my time, they get preferential treatment and they get respect. It&#8217;s important to find yourself clients like this &#8211; they do exist.</p>
<h2>Paying yourself</h2>
<p>Another mistake I made when starting freelancing was to pay myself as and when I got paid by clients. Now however, I try to treat myself as an employee and pay myself the same amount at the same time each month. This is really difficult to do but very important to maintain a level of stability and realism in my life.</p>
<h2>Summary</h2>
<p>3 years in and I still struggle with cashflow from time to time. It does get easier but I think it always will be an issue as a small business owner.</p>
<p>Are your a freelancer or business owner? Do you have any tips for managing your cashflow that you&#8217;d like to share in the comments?</p>
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		<title>Writing more information for new clients</title>
		<link>http://imgiseverything.co.uk/articles/more-information-for-new-clients/</link>
		<comments>http://imgiseverything.co.uk/articles/more-information-for-new-clients/#comments</comments>
		<pubDate>Fri, 25 Mar 2011 13:48:36 +0000</pubDate>
		<dc:creator>Phil Thompson</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[copy]]></category>
		<category><![CDATA[direct clients]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://imgiseverything.co.uk/?p=4908</guid>
		<description><![CDATA[Last week, after moaning about the deluge of emails I get from unqualified leads I decided to do something about it. So I've beefed up a section of my site with details for about <a title="Web design and development for small/medium businesses" href="http://imgiseverything.co.uk/web-design-smes/">web design for small business clients</a>.  ]]></description>
			<content:encoded><![CDATA[<p>Last week, after moaning about the deluge of emails I get from unqualified leads I decided to do something about it. So I&#8217;ve beefed up a section of my site with details for about <a title="Web design and development for small/medium businesses" href="http://imgiseverything.co.uk/web-design-smes/">web design for small business clients</a>.<br />
<span id="more-4908"></span></p>
<p>This section is a long time coming for me, and it is my attempt to stop myself writing and rewriting the same email to prospective clients explaining how my process works, how much things cost why they need to give me more details in order for me to cost and plan their project.  My aim is for my direct clients &#8211; <em><a title="Office/Desk Space" href="http://imgiseverything.co.uk/articles/officedesk-space/">since moving into office space</a>, I have found myself gaining more and more direct client work and less digital agency work recently</em> &#8211; to find the process of working with me to be as smooth and painless as possible especially if they&#8217;re new to web development and/or have had very little experience in working with web developers before me.</p>
<h2>Going forwards</h2>
<p>This section will hopefully be constantly evolving and right now I&#8217;m not 100% sure if the tone of voice I&#8217;ve used is wholly suitable, I guess I&#8217;ll wait to see some feedback from clients (both current and prospective) as to whether I&#8217;ve got this correct or not.</p>
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		<title>A guide to recognising tyre kickers</title>
		<link>http://imgiseverything.co.uk/articles/a-guide-to-recognising-tyre-kickers/</link>
		<comments>http://imgiseverything.co.uk/articles/a-guide-to-recognising-tyre-kickers/#comments</comments>
		<pubDate>Thu, 10 Mar 2011 12:50:19 +0000</pubDate>
		<dc:creator>Phil Thompson</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[briefs]]></category>
		<category><![CDATA[Clients]]></category>

		<guid isPermaLink="false">http://imgiseverything.co.uk/?p=4842</guid>
		<description><![CDATA[This website does very well for the search term, freelance web designer manchester. This means I get more than my fair share of emails from people requesting quotes for projects whereby the people requesting the quote have never commissioned a website before and don&#8217;t know how much it should cost or what&#8217;s involved. I don&#8217;t [...]]]></description>
			<content:encoded><![CDATA[<p>This website does very well for the search term, <em>freelance web designer manchester</em>. This means I get more than my fair share of emails from people requesting quotes for projects whereby the people requesting the quote have never commissioned a website before and don&#8217;t know how much it should cost or what&#8217;s involved.</p>
<p><span id="more-4842"></span>I don&#8217;t like the idea of not responding to them at all &#8211; <em>although it would save my sanity if I completely ignored enquiries that I was 90% sure won&#8217;t lead to paid work</em> &#8211; as I feel it is my job to educate people like this, a little. In order to make my life easier I wanted to write this post along with some examples of briefs from so-called &#8216;tyre-kickers&#8217; so people can hopefully learn something from them.</p>
<p>When I first started freelancing I created quotes for some of these people and then never heard anything back. I have therefore had to learn the warning signs so I don&#8217;t waste any time working on quotes for people who aren&#8217;t going to take them seriously.</p>
<p>Here are some examples of the type of brief I get.</p>
<h2>Brief 1 &#8211; the limited brief</h2>
<p><strong>From:</strong> Dave Smith &lt;dave@hotmail.co.uk&gt;<br />
<strong>Subject:</strong> Quote request</p>
<blockquote><p>Hi</p>
<p>How much you charge for design &#8211; after some work for a personal project.</p>
<p>I&#8217;d be looking for:</p>
<p>homepage design<br />
Order page design<br />
Logo / logo evolution</p>
<p>I&#8217;ll be able to provide a wireframe but might be good to have some input on it.</p>
<p>Let me know prices &#8211; broken down &amp; I&#8217;ll get back to you.</p>
<p>Thanks</p>
<p>Dave</p></blockquote>
<p>After a couple of emails back and forth where I tried to explain costings to this person they revealed that their <em>personal project</em> was actually a business venture that they were undertaking in their spare time and that they worked (supposedly) for a top digital agency. </p>
<p>I&#8217;ve had a lot worse briefs than this but I wanted to include it for the very fact that this person, in further correspondence alluded to the fact they had some experience in this industry and therefore they should have known better.</p>
<p>The examples get worse, I promise&hellip;</p>
<h2>Brief 2 &#8211; possible spam</h2>
<p><strong>From: </strong>Mike &lt;mike@hotmail.co.uk&gt;<br />
<strong>Subject: </strong>We just love to send spam (Note: this a drop down option on the contact form)</p>
<blockquote><p>I&#8217;ve recently had a website designed for me.</p>
<p>It&#8217;s 90% complete.</p>
<p>I wanted to know whether you might be able to finish it off?</p>
<p>Best</p>
<p>Mike</p></blockquote>
<p>This could just be general spam but I&#8217;ve reason to believe a real person is behind it as the person did fill out the whole contact form. What does 90% complete mean? What does the website look like, what&#8217;s the website for? Is it a 90% designed 1,000 page ecommerce site or 5 page brochureware site?</p>
<h2>Brief 3 &#8211; text speak and cutesy personal email address</h2>
<p><strong>From:</strong> Keith lemon &lt;random.cute.email@btinternet.com&gt;<br />
<strong>Subject:</strong> Our company does not currently have a website but needs one</p>
<blockquote><p>
We are a very small, start up company looking for someone good and reliable to build us a website.  Please can u let me know ure prices or forward us ure phone number.<br />
Many thanks</p>
<p>From:</p>
<p>Keith Lemon<br />
websiteaddress.com (URL was potentially rude)<br />
random.cute.email@btinternet.com</p></blockquote>
<p>Look, I know I&#8217;m a grammar/spelling snob and I know this blog may contain spelling mistakes too, but &#8216;your&#8217; is not spelt &#8216;ure&#8217;. Take away the cutesy email address and yoof-style text speak and the brief isn&#8217;t awful &#8211; it&#8217;s a simple first contact: it tells me a little about them (i.e. they&#8217;re a small company) and they provided a link which means they may have inkling of a clue.</p>
<h2>Brief 4 &#8211; gimme free stuff</h2>
<p><strong>From:</strong> Mary Portas &lt;mary_x@hotmail.co.uk&gt;<br />
<strong>Subject: </strong>I need help or advice about web design</p>
<blockquote><p>Hi,</p>
<p>My name is Mary I&#8217;m 15 years old and I set up a blog called [name removed] http://example.blogspot.com/ recently I had the idea that I wanted to expand and make it bigger so that where the idea of my company [name removed] came about. The idea is to have it as a well known name like Run Athletics where they sign artists and have clothing lines to their name. My first line &#8216;<em>Name of product</em>&#8216; has recently had some interest and I have a company willing to design and advertise the brand for me, however they said I need a website. I understand that this is your business and you need to make money from what you do but I am praying so much that you would agree to this one website design for me for free. I have no money and this could be my big break, if I make money from this then I will definitely compensate you for your time but for now I am wondering if there is any slight chance you would design a website for the URL i just bought (example.com)</p>
<p>It would honestly mean the world to me if you could do this,</p>
<p>Please get back to me and if you have any questions do not hesitate to ask me,</p>
<p>Thanks</p>
<p>Mary</p></blockquote>
<p>Honestly, I quite liked the cut of this girl&#8217;s jib. After all, if you don&#8217;t ask you don&#8217;t get but surely people realise it&#8217;s not fair to ask someone to give you a product/service for free just because you&#8217;re young and a nice person. I explained this very nicely to her and also suggested there might be a nice nerdy boy in her school who&#8217;d probably move heaven and earth for the chance to give a her free website.</p>
<h2>Brief 5 &#8211; where do I start?</h2>
<p><strong>From:</strong> Delia Smith &lt;random.name@hotmail.co.uk&gt;<br />
<strong>Subject: </strong>I&#8217;ve never hired a web designer before and just want to know costs</p>
<blockquote><p>full website that can take online payments, track orders and recieve web updates regularly</p></blockquote>
<p>I find it very difficult to even begin saying what&#8217;s wrong with this but I need more than one line in a brief in order to work out a cost. This brief is essentially a list of requirements &#8211; with no details about the project or the idea. </p>
<h2>Common threads in these enquiries</h2>
<p>These quotes all have some things in common &#8211; personal email addresses (a lot of hotmail.co.uk addresses which is a real indicator of danger) and poor grammar.</p>
<p>A lot of people who get in touch don&#8217;t want to reveal anything about their project/idea I&#8217;m not sure why; perhaps, they think I&#8217;ll steal the idea in a <a href="http://en.wikipedia.org/wiki/The_Social_Network">Social Network </a>style but the truth is, there are very few unique ideas and the idea really is the easy part. Creating a business based on the idea is the hard part.</p>
<h2>Summary</h2>
<p>I&#8217;ve not written this to make fun of the people who&#8217;ve emailed me &#8211; <em>honestly</em> that is not the intention &#8211; I just wanted to highlight why sometimes I can&#8217;t take the chance to spend time writing a proposal for every enquiry I receive, if I didn&#8217;t learn my lesson from the emails above then I&#8217;d quickly go out of business.</p>
<p>This website used to show my contact number too but I found that people were even more likely to call if they were tyre kickers and me spending 10 minutes on the phone explaining to them how the web design process worked was mentally draining and distracting from the whatever task I was currently working on, so I took the phone number off and never looked back.</p>
<p>What&#8217;s your approach to dealing with enquiries like this?</p>
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		<title>Thoughts on unpaid internships</title>
		<link>http://imgiseverything.co.uk/articles/thoughts-on-unpaid-internships/</link>
		<comments>http://imgiseverything.co.uk/articles/thoughts-on-unpaid-internships/#comments</comments>
		<pubDate>Mon, 21 Feb 2011 13:56:57 +0000</pubDate>
		<dc:creator>Phil Thompson</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Career]]></category>
		<category><![CDATA[apprenticeships]]></category>
		<category><![CDATA[internships]]></category>
		<category><![CDATA[money]]></category>

		<guid isPermaLink="false">http://imgiseverything.co.uk/?p=4833</guid>
		<description><![CDATA[On Friday, I saw a job advert from a local web design agency that made me quite annoyed. This post was for a 3 month unpaid internship and a few points really stood out from the job description including the use of the word proficient in this requirement: &#8216;You&#8217;ll need to be proficient in turning [...]]]></description>
			<content:encoded><![CDATA[<p>On Friday, I saw a job advert from a local web design agency that made me quite annoyed.</p>
<p><span id="more-4833"></span></p>
<div id="attachment_4834" class="wp-caption aligncenter" style="width: 497px"><img class="size-full wp-image-4834" title="Job advert for a 3 month unpaid internship" src="http://imgiseverything.co.uk/wp-content/uploads/2011/02/Screen-shot-2011-02-18-at-18.07.01.png" alt="" width="487" height="219" /><p class="wp-caption-text">Job advert for a 3 month unpaid internship</p></div>
<p>This post was for a 3 month <em>unpaid</em> internship and a few points really stood out from the job description including the use of the word proficient in this requirement:</p>
<blockquote><p>&#8216;You&#8217;ll need to be <em>proficient</em> in turning Photoshop design files into  functioning web pages using HTML/CSS and be aware of cross browser  compatibility.&#8217;</p></blockquote>
<p>That, to me, sounds like a key requirement for a junior front-end developer not an unpaid intern. If a candidate is proficient in those particular skills then they should be good enough to make a reasonable contribution, that is to say they should be able to make the agency money by working on billable jobs.</p>
<p>Something else stood out too:</p>
<blockquote><p>&#8216;We&#8217;re offering this as an unpaid internship, but travel expenses <em>may</em> be considered depending on your circumstances.&#8217;</p></blockquote>
<p>So for this employer, paying expenses for their interns isn&#8217;t even a given.</p>
<p>After seeing this advert, I tweeted about it, using, the adjective bullshit and received this response from the agency owner.</p>
<blockquote><p>&#8216;Everybody that has worked with us on an internship basis has gone on to get work &#8211; either here or elsewhere.&#8217;</p></blockquote>
<p>The fact that all their interns have gone onto get jobs doesn&#8217;t surprise me one bit; If the job description is anything to go by, this agency is hiring people who have the necessary skills to get a paid job at an agency without the need for a 3 month internship.</p>
<h2>Internships/placements do have their positives</h2>
<p>No, I&#8217;m not opposed to internships per se; I&#8217;ve worked at many agencies that take on recent graduates and/or current students for 1-2 weeks and get them to work on billable work. These students gain valuable experience that they wouldn&#8217;t get otherwise and it does make them more employable.</p>
<p>In these cases yes, the agencies are exploiting their position a little but the students do learn a hell of a lot in those 1-2 weeks. However, that&#8217;s just 1-2 weeks and although it&#8217;s not easy to get by unpaid for a fortnight it is damn near impossible to work a full-time job for three months without getting paid and, frankly, I don&#8217;t think that&#8217;s fair.</p>
<h2>So why do employers offer internships?</h2>
<p>As far as I can tell companies take on unpaid interns for two reasons:</p>
<ol>
<li>Because they have an overflow of work and they <em>can&#8217;t afford</em> for a freelancer or to hire an employee to do it</li>
<li>Because they have an overflow of work and they <em>don&#8217;t want</em> to pay a freelancer or to hire an employee as that would decrease their own pay packet</li>
</ol>
<p>If you have an so much work on that you need an extra pair of hands to do the work but can&#8217;t afford to pay them then you&#8217;re doing it wrong; you need to up your prices and if you can afford to pay an intern but don&#8217;t want to then honestly what does that say about you as a person?</p>
<h2>So what&#8217;s the solution?</h2>
<p>These unpaid internships are pretty much standard in other industries  like fashion, PR and film/television especially in that there London, but I&#8217;d hate to see them become a  standard in the digital industry. After all, despite the rest of the economy digital is still growing and crying out for more skilled employees.</p>
<p>Some people also responded to my tweet to say they&#8217;d previously been an unpaid intern and they&#8217;d done quite well out of it and while I don&#8217;t doubt that the intern does get some good experience, I simply think they should be paid if they are contributing to the employer&#8217;s salary. My solution would be for these employers to pay their  interns a small  wage &#8211; doesn&#8217;t have to be megabucks &#8211; just something that helps them pay their bills and makes them feel  like a professional. Not paying anything at all seems just mean  spirited.</p>
<p>Whilst writing this article, I discovered a <a href="http://markboultondesign.com/jobs/web-design-apprentice">job advert that I did like</a>. It was from a design agency based in South Wales, Mark Boulton Design. The job in question is for a Web Design Apprentice and it looks very much like a traditional apprenticeship scheme whereby enthusiasm and a relevant A-level (or equivalent) are the only qualifications for this paid role which promises to teach a novice a lot about the industry. I wish more agencies would take this approach.</p>
<h2>Your thoughts</h2>
<p>What do you make of unpaid internships? Are they an unnecessary evil or a poor way to treat young people? I&#8217;d particularly like to hear from employers who take on interns in this way and why they feel it&#8217;s a good idea or perhaps some former interns and their experiences.</p>
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		<title>The cost of conference attendance</title>
		<link>http://imgiseverything.co.uk/articles/the-cost-of-conference-attendance/</link>
		<comments>http://imgiseverything.co.uk/articles/the-cost-of-conference-attendance/#comments</comments>
		<pubDate>Wed, 26 Jan 2011 11:39:21 +0000</pubDate>
		<dc:creator>Phil Thompson</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[money]]></category>
		<category><![CDATA[naconf]]></category>

		<guid isPermaLink="false">http://imgiseverything.co.uk/?p=4772</guid>
		<description><![CDATA[Last week I attended the New Adventures conference in Nottingham, as every man and his dog has blogged about their experiences already, I thought I&#8217;d do something a bit different and detail how much it cost for me to attend. After all, a lot of people don&#8217;t go to these events due to the cost. [...]]]></description>
			<content:encoded><![CDATA[<p>Last week I attended the New Adventures conference in Nottingham, as every man and his dog has blogged about their experiences already, I thought I&#8217;d do something a bit different and detail how much it cost for me to attend. After all, a lot of people don&#8217;t go to these events due to the cost.</p>
<p><span id="more-4772"></span></p>
<table>
<thead>
<tr>
<td>Item</td>
<td>Price</td>
</tr>
</thead>
<tfoot>
<tr>
<th scope="row">Total</th>
<td>£265</td>
</tr>
</tfoot>
<tbody>
<tr>
<td>Ticket price</td>
<td>£80</td>
</tr>
<tr>
<td>Transport</td>
<td>£20</td>
</tr>
<tr>
<td>Hotel (2 nights)</td>
<td>£85</td>
</tr>
<tr>
<td>Food/drink entertainment</td>
<td>£80</td>
</tr>
</tbody>
</table>
<p><strong>Note:</strong> I could have been really facetious and put in there the cost of missing 2 days of paid work but the whole purpose of setting a day rate is to make sure things like training, and R&#038;D are covered by it.</p>
<h2>Things of note</h2>
<p>I chose to travel down the night before and stay the night of the conference too, therefore I had to get a hotel and this decision also increased my food/drinks costs too. I&#8217;m sure plenty of people who travelled down on the day spent much closer to £100 (ticket price + travel). I also chose to stay at the Nottingham Hilton (£40 one night and £45 for the other) because A: that&#8217;s how I roll and B: I predicted the breakfast would have been better and C: because I had delusions of making use of the on-site health centre; optimistic fool that I am.</p>
<p>I also opted to ask around on twitter to see if anyone from the Northwest was driving and could give me a lift in their car and share the cost of petrol/parking. <a href="http://www.sanchothefat.com/">Robert O&#8217;Rourke</a> had some room in his car and that undoubtedly saved me a bit of cash &#8211; plus, it made the journey to/from the event much more enjoyable.</p>
<h2>Excellent value</h2>
<p>Compared to other events I&#8217;ve attended <a href="http://www.newadventuresconf.com/">New Adventures</a> was very cost effective; The lunch that they provided on the day of the conference was substantial enough and good quality and the free bottled water/tea/coffee was also very much appreciated.</p>
<p>Venues chosen for pre/post parties and the conference itself were all within walking distance of each other and the city centre too so there was no need to purchase any tram/bus tickets to get around.</p>
<p>Last but not least there was a free bar at the after party which lasted a good few rounds.</p>
<h2>Summary</h2>
<p>As someone who often finds it difficult to justify business costs I can definitely recommend New Adventures conference; £265 is not a large outlay and the benefits of attending an event like this &#8211; the inspiration you can draw from it and the contacts you can make easily make it worth the money. Nottingham as a venue was a good choice &#8211; conferences in London/Brighton, great as they are often end up costing a lot more due to increased hotel prices and public transport costs.</p>
<p>I expect this conference to return next year, for it to sell-out quicksharp and I think it&#8217;d be bonkers if they kept the price at £80 per ticket but frankly the price is so cheap there is scope for a increase without scaring people away.</p>
<h2>Further reading</h2>
<p>Other people have articulated their experience of the actual event too so go read them:<br />
<a href="http://simonyoung.net/blog/new-adventures-in-web-design-review/">Review by Simon Young</a><br />
<a href="http://www.systemerror.co.uk/2011/01/22/new-adventures-in-web-design/">Review by Jake Smith<br />
</a></p>
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		<title>Beauty in Profit</title>
		<link>http://imgiseverything.co.uk/articles/beauty-in-profit/</link>
		<comments>http://imgiseverything.co.uk/articles/beauty-in-profit/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 11:10:12 +0000</pubDate>
		<dc:creator>Phil Thompson</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[freelance]]></category>
		<category><![CDATA[money]]></category>
		<category><![CDATA[prices]]></category>

		<guid isPermaLink="false">http://imgiseverything.co.uk/?p=1795</guid>
		<description><![CDATA[If you&#8217;re reading this blog, you&#8217;re most likely a web designer/developer and you most likely enjoy your job too, but let&#8217;s not be shy because as much as we enjoy working in this industry we&#8217;re also trying to make a living. Over the past few weeks, I&#8217;ve received a few emails from different people asking [...]]]></description>
			<content:encoded><![CDATA[<p>If you&#8217;re reading this blog, you&#8217;re most likely a web designer/developer and you most likely enjoy your job too, but let&#8217;s not be shy because as much as we enjoy working in this industry we&#8217;re also trying to make a living.</p>
<p><span id="more-1795"></span>Over the past few weeks, I&#8217;ve received a few emails from different people asking for advice or enquiring about my help with digital work (to compliment their print offerings) and the common theme amongst these enquiries seems to be cheap prices/low budgets. Now, I&#8217;m all for websites being affordable but there comes a point when you can&#8217;t make a living if you&#8217;re charging people £300 to make their website.</p>
<p>There is undoubtedly a market in this price range -  for small businesses/individuals who cannot afford anything more than this but it doesn&#8217;t necessarily mean this is the market for you. It&#8217;s very important to remember that aside from the actual physical work of building the website you&#8217;ve also got to win the gig, communicate with the client, plan projects, chase payments and keep your other clients happy all at the same time. If your prices are too low you can&#8217;t do all of those to a high enough standard.</p>
<h2>My personal business model</h2>
<p>It never fails to surprise me how many web designers/developers go freelance and think that means they have to go out and win small business clients and produce the work as well. The reason being because that&#8217;s a really difficult thing to do. Personally, my business model is different and I spend most of my work time working on-site in the offices of bigger digital agencies and, more often than not, this work is based upon a day rate. Provided you can stay in demand this is a very good model because:</p>
<ol>
<li>(Most) agencies know the &#8216;going rate&#8217; for work and while they may try to negotiate down they won&#8217;t expect you to work for next to nothing.</li>
<li>Lots of agencies use freelancers and communicate with each other to find the best freelancers &#8211; so once you&#8217;ve done a good job at one agency, the word quickly spreads the other jobs come quite easily.</li>
</ol>
<p>The other advantage is that in most cases, on-site day-rate agency work means that you only work 9-5 (or whatever that particular agency&#8217;s hours are). Yes, sometimes this may be longer and sometimes you may find yourself still on-site at 9pm but this is rare in my experience.</p>
<p>An alternative is to offer fixed prices as opposed to a day rate. I sometimes do this but, to be honest, most of the agencies who hire me simply want someone on-site who can work on a raft of different projects so quoting a fixed price is impossible for this type of booking. Every &#8216;how to be a freelancer&#8217; article I&#8217;ve ever read has said you need to work to fixed prices and not hourly/day-rates. However, in my experience &#8211; and maybe it&#8217;s just the specific type of work that I do &#8211; that agency clients simply don&#8217;t want this.</p>
<h3>A quick word about day rates</h3>
<p>You set your day rate to account for the fact that you won&#8217;t work every day of the month &#8211; if bookings dry up, you need to take holidays/sick days or you need to buy new equipment every now and again.</p>
<p>Agencies hiring you won&#8217;t expect to pay you the equivalent of their full-time staff e.g. if their staff get paid around £30-25k per year ( averaging at £100 per day) they won&#8217;t expect that your day rate should be £100*. Whereas, if your target market is small businesses you may find yourself justifying your day-rate/overall prices constantly.</p>
<p>* If the agency looking to hire you does expect you to work for £100 a day then you simply move on to the next agency who understands industry pricing levels. If an agency doesn&#8217;t get freelancer prices it&#8217;s likely they&#8217;re undercharging for their own services and if they&#8217;re getting the fundamentals, like pricing, wrong what else are they getting wrong?</p>
<h2>Summary</h2>
<p>I hope this post serves as an answer, for the next time I get asked if I can produce a website for next to no budget or if a family member/friend refer on a colleague (who has a great idea for an ebay/facebook/google clone) because they think I pull websites out of a hat for £300 a pop.</p>
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		<title>What web designers can learn from George Clarke</title>
		<link>http://imgiseverything.co.uk/articles/what-web-designers-can-learn-from-george-clarke/</link>
		<comments>http://imgiseverything.co.uk/articles/what-web-designers-can-learn-from-george-clarke/#comments</comments>
		<pubDate>Fri, 17 Jul 2009 15:57:10 +0000</pubDate>
		<dc:creator>Phil Thompson</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[building]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[george clarke]]></category>
		<category><![CDATA[project management]]></category>

		<guid isPermaLink="false">http://imgiseverything.co.uk/?p=829</guid>
		<description><![CDATA[For those, who do not know, George Clarke is a highly successful British architect and he presents a TV show on channel 4 in the UK called, The Home Show. Although Clarke&#8217;s expertise is architecture and interior design, throughout the show he demonstrates some great techniques that easily cross over into web design. You are [...]]]></description>
			<content:encoded><![CDATA[<p>For those, who do not know, George Clarke is a highly successful British architect and he presents a TV show on channel 4 in the UK called, <a href="http://www.channel4.com/4homes/on-tv/the-home-show/">The Home Show</a>. Although Clarke&#8217;s expertise is architecture and interior design, throughout the show he demonstrates some great techniques that easily cross over into web design.</p>
<p><span id="more-829"></span></p>
<h2><img class="alignnone size-medium wp-image-831" title="George Clarke" src="http://imgiseverything.co.uk/wp-content/uploads/2009/07/1-George-Clarke-The-Home-Show-lg-gt_full_width_landscape-460x299.jpg" alt="George Clarke" width="460" height="299" /></h2>
<h2>You are the expert not the customer</h2>
<p>The premise behind The Home Show, is that people feel their current home isn&#8217;t performing well enough for them. They can&#8217;t afford or don&#8217;t want to move homes so they want to improve what they have. This leads to them calling George, and he <strong>realigns</strong> their homes for them.</p>
<p>Straight off the bat, George makes it clear that he is the expert. He consults the clients on the redesign of their home but has complete and utter final say even to the point where he gets the family to move out whilst the work is going on and doesn&#8217;t let them see the finished work until it is completed. Admittedly, part of this is pure showmanship for the television audience but the main point here, is that George&#8217;s clients are in no doubt who the expert is and trust him so much that they are willing to give him complete free reign.</p>
<h2>The budget does not stretch</h2>
<p>At the start George asks the family for their budget. If it&#8217;s small, then he scales down his plans, if the budget is large he scales them up. At no point does he throw in freebies for the family. In fact at the end of the project if he has run out of budget often the family are left with an empty room which they are (nicely) told to do up themselves when they can because the budget wouldn&#8217;t stretch.</p>
<p>The budget is always realistic too, the family don&#8217;t expect £200 to buy them a loft conversion. In most cases people are dealing with their life savings and George is never dismissive if their budget is smaller than he needs but at the same time he lets the client know exactly how much work they can get for that.</p>
<h2>Usability is king</h2>
<p>Before starting any work or conceiving any ideas, George moves into the family home for a short period of time and tries to understand what problems the family are facing with their current design. He does not come along with a new design already in his thoughts rather, he takes the time to work out what the problems are first hand and how best to solve them. Often the families can&#8217;t express what is wrong with their homes just that there is something wrong. This simple usability studies that George carries out enable him, the expert, to see exactly what problems the family are facing and he can then use his expertise to fix them.</p>
<p>Your clients may find their websites aren&#8217;t performing but they don&#8217;t know why &#8211; and why should they -  they just want it to work and to make them money. Sitting down with people who use the site and watching them can be a real eye opener on how the website can be improved.</p>
<h2>Gauge client&#8217;s tastes</h2>
<p>Another tactic George uses to ensure he doesn&#8217;t create a redesign that the client hates, is to ensure he knows what style the client likes. He usually takes the parents of the family to a furniture shop and asks them to pick out their favourite chair or another item of furniture. he uses this test as a way to gauge what the client si looking for. He isn&#8217;t asking the client which chair they want in their newly redesign home but what style/type/feeling of chair. From this information he creates a design that the clien twill like.</p>
<p>In web design, a good technique with clients is to ask them to supply a list of websites they like. Provided you don&#8217;t get wacky responses, this is a great way to find out what type of design they might like and not to waste too muhc of your time creating designs that they may hate.</p>
<h2>Explain your design decisions</h2>
<p>Finally upon finishing the job, George guides the family around the new home, showing them each room, in the order he wants and constantly explaining what he&#8217;s done and why he&#8217;s done it. This helps them appreciate his design skills even more because he makes them realise that he&#8217;s not just put a wall there or removed a wall because he likes the look of it, he&#8217;s done it for a good reason and by explaining he wins the family&#8217;s hearts and minds.</p>
<p>If you hand a design over to a client and simply expect them to &#8216;get it&#8217; straight away you may be in for a shock. They may be expecting something different or may not like the idea of something until they understand why. &#8216;Where&#8217;s the spinning logo I asked for?&#8217; they may say but you have to be there and explain why you haven&#8217;t given them that  spinning logo.</p>
<h2>Summary</h2>
<p>A lot of web designers think that the because the web is a new medium, they can ignore common business practice but they can&#8217;t because whilst there are some differences to web design and other industries, the basic principles of business and client management still apply.</p>
<p>The building trade is a great comparison because the projects there are often unique and cannot be priced up instantly which is similar to web projects where virtually every project is different despite having shared features like headers, footer, images, etc. By using other industries as a guide it you can use the knowledge those industries have gained to your advantage in web design.</p>
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		<title>Tax</title>
		<link>http://imgiseverything.co.uk/articles/tax/</link>
		<comments>http://imgiseverything.co.uk/articles/tax/#comments</comments>
		<pubDate>Mon, 18 May 2009 12:21:02 +0000</pubDate>
		<dc:creator>Phil Thompson</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[freelance]]></category>
		<category><![CDATA[money]]></category>
		<category><![CDATA[tax]]></category>

		<guid isPermaLink="false">http://imgiseverything.co.uk/?p=626</guid>
		<description><![CDATA[The fact that I spent Saturday morning on a course on the subject of tax with several other freelancers, says a lot about how much my life has changed recently. The fact that I found myself thoroughly enjoying it and feeling it was the best money I&#8217;d spent in a long time says a whole [...]]]></description>
			<content:encoded><![CDATA[<p>The fact that I spent Saturday morning on a course on the subject of tax with several other freelancers, says a lot about how much my life has changed recently. </p>
<p>The fact that I found myself thoroughly enjoying it and feeling it was the best money I&#8217;d spent in a long time says a <em>whole</em> lot more.</p>
<p><span id="more-626"></span></p>
<p>Upon starting freelancing I made the bold decision to do my own taxes. The forms seem relatively simple and by reading up online in various sources I&#8217;ve been able to piece together what I should/shouldn&#8217;t be claiming for. </p>
<p>Honestly, I&#8217;ve avoided using an accountant for fear that any money they may save me may have simply ending up being their fee. So it was great to have some questions answered and for the most part, to be told that I (along with the other participants who filled in their own returns too) were doing it correctly but could probably save a few more pennies as well. </p>
<h2>Best practice</h2>
<p>With regards to the tax the second best thing I&#8217;ve done is to keep quite meticulous records of how much money has been coming in and how much money has been going out in the form of expenses. Keeping hold of all those bus tickets and purchase receipts is an arduous task that I&#8217;d rather not have to do but I&#8217;m rather do it as I go along instead of collating it all a week before my tax is due. </p>
<p>Without a shadow of a doubt, the best thing I&#8217;ve done is to save all the tax money in advance. Whenever an invoice is paid I automatically put a percentage of that away into a separate bank account and <del>do not</del> try not to think about it. I even, and this is where you&#8217;ll hate me, put in more than I need to &mdash; roughly I should be saving 25% but I very strictly save 35% which is admittedly a struggle but that extra money is a welcome bonus at the end of the tax year when I need new equipment or a holiday.</p>
<p>I also try my best not to think of an invoice&#8217;s value as being all mine. If the invoice is worth £1000 I do my damnedest to only think of it as £700 (or even less). Sitting there thinking &#8216;<em>I&#8217;m getting paid £1000 next week so I can go and spend £1000</em>&#8216;  would only lead to a tragically short-lived business career. </p>
<p>Admittedly, it can be an absolute wrench to be paid a sizeable sum of money only to realise a significant portion of that simply is not mine. This way of thinking definitely has to be factored into the rates I charge to people which is another reason why I turn away requests for websites at rock bottom prices.</p>
<h2>Summary</h2>
<p>I was very happy with the course and I&#8217;d be very interested in similar courses like this that help with my business. I got to meet some very interesting people who weren&#8217;t web designers including make-up artists and TV directors and that made it even more interesting.</p>
<p>&#8216;<em>Saving Time and Money for Freelancers</em>&#8216; was put on by <a href="http://www.visionandmedia.co.uk/">Northwest Vision and Media</a> and presented by <a href="http://jonathanford.co.uk/">Jonathan Ford</a>.</p>
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