A better shopping cart
New Clickz case study: A better shopping cart
Archive for September, 2006
Ecommerce Conversion Tip: Remove distractions from the checkout process
A tip often mentioned for improving checkout drop-off rates is to remove distractions from the checkout process.
Certain figures get bandied about for checkout drop-off rates from 60-90%. Every ecommerce site’s products and therefore, customers are different and so are their checkout processes, so it’s difficult to state what is the average complete rate for an online checkout. The best solution is to monitor what drop-off rate and then try to improve it.
YouTube is brilliant
I can easily imagine myself becoming addicted to YouTube, quitting my job and spending the rest of my life watching fake amateur video blogs or kids robot dancing.
In fact I’ve just spent that last 5 minutes watching a guy who took a picture of himself everyday for the past 6 years then spliced it all up together - it’s hypnotic.
Getting people to click the ‘Zoom Image’ link
This week I embarked on an experiment to try and see if I could improve the number of people clicking on the ‘Zoom Image’ link that features underneath all product images on the product details page on the JJB Sports website.
The Zoom link is a very common feature on ecommerce sites therefore, you’d expect it to be highly used by the general public. I monitor everything on site with Google Analytics and I can tell you that less than 0.5% of people on the JJB site either click the zoom image text link below the image or the click the actual image.
How to use microformats
Thank the Lord, someone is finally explaining how to use mircoformats!